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SEIKO EXPERT WATCHMAKING SINCE 1881

Seiko is a world leader in the watch industry dedicated to perfection
and focused on innovation, quality, and craftsmanship.

OUR BRANDS

Professional specifications for the ultimate in adventure.
Fine mechanical watchmaking from Japan.
The world’s first GPS Solar watch.

MOVEMENT

MECHANICAL CALIBER 8L45

MECHANICAL CALIBER 8L35

MECHANICAL CHRONOGRAPH CALIBER 8R

MECHANICAL CALIBER 6L37

LATEST WATCHES

SNR055
$ 6,000
SRQ051
$ 2,500
SRQ053
$ 2,500
SPB463
$ 950
SPB465
$ 950
SPB467
$ 950
SJE109
$ 3,100
SJE111
$ 3,100
SSH151
$ 2,700

LIMITED EDITION WATCHES

SNR057
$ 6,500
SNR055
$ 6,000
SPB463
$ 950
SPB469
$ 1,125
SPB447
$ 1,750
SRQ051
$ 2,500
SPB403
$ 1,350
SPB501
$ 1,550
SSH151
$ 2,700
SSH163
$ 2,500

PRESS LOUNGE

Prospex
By operating the 4 o'clock crown, a countdown timer function can be used to measure anything from the intervals of a motorsports race to moments from daily life..... ( READ MORE )
Prospex
By giving each sub-dial a distinct finish, the legibility of the chronograph function is enhanced. Sky blue accents further improve legibility and help to evoke a sense of passing scenery..... ( READ MORE )
Prospex
Last year marked the 60th anniversary of the Seiko diver’s watch. To commemorate this milestone, Seiko held a competition in which its fans selected a new Prospex diver's watch design through a global voting campaign held online and in person. Running from July 1st to 31st, 2025, the campaign engaged Prospex's global enthusiast community. Events marking the 60th anniversary allowed fans to gather and share their passion for Prospex diver's watches..... ( READ MORE )
Presage
Seiko Presage has collaborated with TRADMAN’S BONSAI to present an exclusive, limited-edition model inspired by the traditional Japanese art of bonsai..... ( READ MORE )
Presage
Seiko’s history in wristwatches began in 1913 with the creation of the Laurel, Japan’s first wristwatch. The legacy of this landmark timepiece continues to shape Seiko’s approach to mechanical watchmaking. It is closely reflected in the Presage collection, which combines mechanical watchmaking expertise with distinctive expressions of Japanese culture and artistry. Within the collection, the Classic Series “Craftsmanship” line highlights traditional Japanese crafts, expressing the beauty of Japanese aesthetics through its dials. .... ( READ MORE )
Other
The story of Seiko began in 1881 when its founder, Kintaro Hattori, opened a shop in Tokyo’s Ginza district for the sale and repair of timepieces. In the years since, the company has grown alongside Japan’s largest metropolis, creating innovative timepieces that reflect the rich culture and aesthetics that Tokyo has cultivated over generations..... ( READ MORE )
Corporate
An evening celebrating the artistry of jazz and the enduring legacy of King Seiko. New York, NY – July 30, 2026 – Seiko proudly hosted "King Seiko Presents Seiko Summer Jazz Camp All Stars," an exclusive evening that brought together world-renowned jazz musicians for a performance at Dizzy's Club at Jazz at Lincoln Center..... ( READ MORE )
Corporate
Major League Baseball player Shohei Ohtani has been a Seiko brand ambassador in Japan for 10 years. In recognition of this milestone, the company recently presented Mr. Ohtani with a one-of-a-kind mechanical wristwatch whose development began approximately three years ago, in response to the star’s reflection on his time in baseball. Mr. Ohtani asked:.... ( READ MORE )
Presage
The Seiko Presage collection is renowned for showcasing Seiko’s mechanical watchmaking expertise alongside distinctive expressions of Japanese culture and artistry. Today, four new creations join the Presage Classic Series, each featuring a dial inspired by the beauty of Tomioka silk, a premium Japanese silk produced in the region surrounding the Tomioka Silk Mill in Gunma Prefecture, in the northern Kanto region of Japan. .... ( READ MORE )
Astron
The dial features a newly developed pressed pattern inspired by the sparkling facets of quartz crystal. It is offered in Crystal Green, a fresh and radiant hue inspired by green quartz, or Crystal Pink, a luminous shade inspired by rose quartz..... ( READ MORE )